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Business Overview
What is your business name?
What line of business are you in?
Where is your business located? Any landmarks?
Do you have an existing marketing team?
I have a marketing team
I have a marketing person
I manage marketing alone
Do you have social media pages already? If yes, what are the page names?
What are your challenges now in terms of marketing?
Key Contact Person's Name
Key Contact Person's Email
Key Contact Person's Number
What is the best time to contact key person?
8AM
9AM
10AM
11AM
12PM
1PM
2PM
3PM
4PM
5PM
6PM
7PM
Branding & Identity
Do you have a logo and brand guidelines?
Yes
No
Do you have a tagline or slogan you regularly use? (Write N/A if none)
How would you describe your brand personality? (e.g., approachable, innovative, technical, bold)
What makes your company unique?
What makes your company unique?
What are their strengths and weaknesses
Mission, Vision, and Values
Do you have a written mission or vision statement? (Write N/A if none)
What core values drive your company culture and decisions?
How do you want your customers to feel when they work with you?
If your brand were a person, how would you describe them?
Industry & Offerings
Describe your business in one or two sentences as you would to a customer.
What are your main services or product offerings?
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